THE UP SERIES WAS DESIGNED IN 1969 AND HAS REMAINED AN ICONIC DESIGN PIECE WITHIN THE B&B COLLECTION FOR ALMOST 40 YEARS. THE UP5 CHAIR, KNOWN FOR ITS STRIKING REPRESENTATION OF FEMININE STRENGTH AND STRUGGLE, CONTINUES TO BE MEANINGFUL AND RELEVANT. IT REFLECTS A WORLD-SENSIBILITY WITH SYMBOLISM, IRONY, AND BEAUTY AND IS TRULY THE EPITOME OF A TIMELESS DESIGN.